Hyris – Molecular Diagnostics, England

Task: To create a logo and corporate identity that would convey all the progressiveness of the solution. The identity should be concise, bright and memorable for building a business around the world, without direct analogies with genes and diagnostics

Decision:  The basis of create identity is a simple diamond shape – a projection form of diagnostic device The Cube. Contrast brand colors reflect three areas of diagnosis and are a visual map. The user chooses the type of diagnosis by the color of the diamond and is easily guided in the application services menu.